The Perfect Marketing Plan

“Can’t you just tell me what the best marketing strategy is so I can implement it myself?” No. I can’t. Trust me when I say that I am just as disappointed I don’t know the perfect strategy for everyone. Individuals have unique situations! Marketing isn’t one-size-fits-all and, honestly, it shouldn’t be! How would you standContinueContinue reading “The Perfect Marketing Plan”

Give Us Some Value

As marketing continues to evolve in the social media landscape, I’ve noticed businesses are hesitant to share real value. Oh sure, they’ll post pictures of events their people attend, maybe some company activity or they’ll share an article relevant to their industry. And you’re absolutely sure to see whatever they’re selling! My request to businessesContinueContinue reading “Give Us Some Value”

Entrepreneur Podcasts: Surprising Marketing Goldmines

Entrepreneur, side hustle and small business podcasts = marketing goldmines. Find a podcast to fill your chore-time with more value.

Challenge: Stay Current in Your Industry

Marketing opportunities constantly shift with the current trends in communication and consumer behavior. Thus, my fellow marketers and I must stay on top of our continued education. It’s a self-directed education for me, researching and reading about the markets and opportunities for each project. As I was searching for interesting articles to share a coupleContinueContinue reading “Challenge: Stay Current in Your Industry”

My Inner Salesperson

Everyone is selling something in these days of social media glory, whether it’s their hand-crafted jewelry or their start-up business. Facebook pages are full of art, cupcakes and Tupperware. People hire themselves out for side jobs. Instagram and Twitter feeds gain virtual stardom with thousands of followers. We are in the age of self-promotion andContinueContinue reading “My Inner Salesperson”