What do a Henry Ford reference, Seth Godin, the Spice Girls, and my husband have in common? They connect for an important marketing lesson. We need to use what our customers “really, really want” in our marketing so they see how we can help them reach their goals. “If Henry Ford canvassed people on whetherContinueContinue reading ““Tell me what you want, what you really, really want!””
Category Archives: Business
To the Established Company Wanting an Updated Marketing Strategy
Marketing a new business is easy compared to changing a well-established marketing routine. In a company that’s been around the block a few times, the leader has done some experimenting, tried different strategies, and found some they like. Now it’s outdated but deeply integrated with how the business runs. How do you find a newContinueContinue reading “To the Established Company Wanting an Updated Marketing Strategy”
An Extraordinary Customer Experience Stands Out
I’ve been hearing and reading a lot about the full customer journey – designing the experience one has with their brand, from awareness to post-purchase support. My employer even hosted a couple webinars about it earlier this year, and their focus is not marketing. A phenomenal experience, however, isn’t just about marketing. It should beContinueContinue reading “An Extraordinary Customer Experience Stands Out”
The Perfect Marketing Plan
“Can’t you just tell me what the best marketing strategy is so I can implement it myself?” No. I can’t. Trust me when I say that I am just as disappointed I don’t know the perfect strategy for everyone. Individuals have unique situations! Marketing isn’t one-size-fits-all and, honestly, it shouldn’t be! How would you standContinueContinue reading “The Perfect Marketing Plan”
Engagement Sells
It’s not about constantly pushing it on people. It’s talking to people, relating to them, understanding their needs and wants and offering what you can to help.
Give Us Some Value
As marketing continues to evolve in the social media landscape, I’ve noticed businesses are hesitant to share real value. Oh sure, they’ll post pictures of events their people attend, maybe some company activity or they’ll share an article relevant to their industry. And you’re absolutely sure to see whatever they’re selling! My request to businessesContinueContinue reading “Give Us Some Value”
Entrepreneur Podcasts: Surprising Marketing Goldmines
Entrepreneur, side hustle and small business podcasts = marketing goldmines. Find a podcast to fill your chore-time with more value.
What This Marketer Doesn’t Like to Tell You
What does your marketing strategy need to have? How much will that cost? What if it doesn’t generate sales? It’s hard to admit, but…
Marketing: More Give Than Take
Marketing in 2019 means being in your customer’s community and giving value, even if ROI is hard to measure.
Living, Writing, Loving It
I admit that I go M.I.A. from this site all too often. It’s just that I’m living the life that I want, but have very little time for extra stuff. Extra stuff includes promoting my skills online. I really do want to write more about my experience. Really! So, here’s an update – I started advertisingContinueContinue reading “Living, Writing, Loving It”
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