I’m going to start writing updates to track my marketing practice, ideas and what I learn. This is the first. If you see it, welcome and thanks for being here. Exciting things happen so slowly! As you may know, I am craving experimentation with marketing tactics and tools. I have been playing with some, butContinueContinue reading “Self-Directed Career Growth”
Author Archives: Amber Heiden
“Making It Rain” – Taking My Marketing Skill Set to the Next Level
“If you’re not making them money, why should they keep you?” I’m taking that question as a challenge.
The Perfect Marketing Plan
“Can’t you just tell me what the best marketing strategy is so I can implement it myself?” No. I can’t. Trust me when I say that I am just as disappointed I don’t know the perfect strategy for everyone. Individuals have unique situations! Marketing isn’t one-size-fits-all and, honestly, it shouldn’t be! How would you standContinueContinue reading “The Perfect Marketing Plan”
Engagement Sells
It’s not about constantly pushing it on people. It’s talking to people, relating to them, understanding their needs and wants and offering what you can to help.
Give Us Some Value
As marketing continues to evolve in the social media landscape, I’ve noticed businesses are hesitant to share real value. Oh sure, they’ll post pictures of events their people attend, maybe some company activity or they’ll share an article relevant to their industry. And you’re absolutely sure to see whatever they’re selling! My request to businessesContinueContinue reading “Give Us Some Value”
Entrepreneur Podcasts: Surprising Marketing Goldmines
Entrepreneur, side hustle and small business podcasts = marketing goldmines. Find a podcast to fill your chore-time with more value.
What This Marketer Doesn’t Like to Tell You
What does your marketing strategy need to have? How much will that cost? What if it doesn’t generate sales? It’s hard to admit, but…
Marketing: More Give Than Take
Marketing in 2019 means being in your customer’s community and giving value, even if ROI is hard to measure.
Challenge: Stay Current in Your Industry
Marketing opportunities constantly shift with the current trends in communication and consumer behavior. Thus, my fellow marketers and I must stay on top of our continued education. It’s a self-directed education for me, researching and reading about the markets and opportunities for each project. As I was searching for interesting articles to share a coupleContinueContinue reading “Challenge: Stay Current in Your Industry”
I can code! A little.
*This post is in no way a html or css tutorial. The first few months after graduating, I looked for jobs that did not require website maintenance. I had learned marketing with a mix of writing and a little bit of graphic design. I did not learn how it all looks on the “unseen” partsContinueContinue reading “I can code! A little.”
Amber Heiden's Marketing Services 