The Perfect Marketing Plan

“Can’t you just tell me what the best marketing strategy is so I can implement it myself?” No. I can’t. Trust me when I say that I am just as disappointed I don’t know the perfect strategy for everyone. Individuals have unique situations! Marketing isn’t one-size-fits-all and, honestly, it shouldn’t be! How would you standContinueContinue reading “The Perfect Marketing Plan”

Give Us Some Value

As marketing continues to evolve in the social media landscape, I’ve noticed businesses are hesitant to share real value. Oh sure, they’ll post pictures of events their people attend, maybe some company activity or they’ll share an article relevant to their industry. And you’re absolutely sure to see whatever they’re selling! My request to businessesContinueContinue reading “Give Us Some Value”

Live Stream Usefulness: Brand-Audience Connections in Real Time

Live streaming isn’t just for news stations. Heavyweight brands are already optimizing real time video and advertising, but small businesses and organizations have opportunities on live platforms as well. Don’t know where to start? There are plenty of ideas floating around out there, and below you’ll find a nice list of such live streaming potential.ContinueContinue reading “Live Stream Usefulness: Brand-Audience Connections in Real Time”

Three Reasons to Hire a Social Media Manager

Company size does not matter. If you want consumer engagement, someone needs to be dedicated specifically to the company’s social media activity. The three biggest reasons to hire a social media manager – not the only reasons – are as follows. 1. Strategy is a necessity. A lot of research and strategy goes into aContinueContinue reading “Three Reasons to Hire a Social Media Manager”