Marketing a new business is easy compared to changing a well-established marketing routine. In a company that’s been around the block a few times, the leader has done some experimenting, tried different strategies, and found some they like. Now it’s outdated but deeply integrated with how the business runs. How do you find a newContinueContinue reading “To the Established Company Wanting an Updated Marketing Strategy”
Tag Archives: marketing strategy
The Leaky Marketing Funnel, Don’t Drop Your Customers
Have you ever looked at the traditional marketing funnel and thought, “there’s so much more to it than that”? I have! Who wants their customers to just drop out the bottom after a sale? Con artists, perhaps, but not real business owners. I think of marketing more like a relationship, to be honest, but forContinueContinue reading “The Leaky Marketing Funnel, Don’t Drop Your Customers”
Self-Directed Career Growth
I’m going to start writing updates to track my marketing practice, ideas and what I learn. This is the first. If you see it, welcome and thanks for being here. Exciting things happen so slowly! As you may know, I am craving experimentation with marketing tactics and tools. I have been playing with some, butContinueContinue reading “Self-Directed Career Growth”
What This Marketer Doesn’t Like to Tell You
What does your marketing strategy need to have? How much will that cost? What if it doesn’t generate sales? It’s hard to admit, but…
Marketing: More Give Than Take
Marketing in 2019 means being in your customer’s community and giving value, even if ROI is hard to measure.
Amber Heiden's Marketing Services 