People buy solutions. More than that, they respect organizations willing to provide actionable guidance or tools regularly, purchase made or not. The content that receives the most engagement for my clients continues to be the pieces that help people. It’s not inspirational quotes (though, in my personal circle, that’s where I get high engagement). It’sContinueContinue reading “Best Marketing Advice: Help People”
Tag Archives: content writing
22 Tools to Help Make Content Marketing Easier
I’ve been collecting lists of tools I want to try. My list of content writing and marketing tools is below. I included a little bit of information after each. Warning: A list like this can be overwhelming. (It certainly intimidates me.) If you find yourself not knowing where to start, look at your marketing plan/strategyContinueContinue reading “22 Tools to Help Make Content Marketing Easier”
Looking for Perfection? Get Used to Being Stagnant
Don’t be perfect. Don’t let that slow you down. Get your message out. Make it simple and clear. Share your story, your insights. Serve your customers.
Test Your Imperfect Marketing
A finished piece is better than 1,000 that you discard because none were perfect. How else do we learn without experimenting? You’re not the judge of those imperfections. Your audience is! Put together some acceptable content and throw it out to your audience. In fact, if you really want to test what “perfect” to yourContinueContinue reading “Test Your Imperfect Marketing”
Simple Content Marketing
I started writing my daily post Friday morning. The coffee had only been dripping for a few minutes when I tapped out six words, unsure yet if I’d keep them or start a new idea. Then came one small calamity after another. A planned out quiet moment to reflect turned into the beginning of aContinueContinue reading “Simple Content Marketing”
Stop Reading. Start Creating.
At some point we need to stop reading and researching, and go create things. I wish there was a creature on my shoulder who taps me on my ear when I’m overthinking things. Do you feel this way? Start creating today. Write something to publish. Develop social media posts. Record a video. Let it startContinueContinue reading “Stop Reading. Start Creating.”
One-Person Marketing Crews
Note to Self & Other Marketers with All the Hats Effective marketing takes time to develop, time to implement, and time to test. Personally, I wish I had all the time (and energy) in the world to work on my own marketing strategies and experiments. Between working for my employer, two clients, and home lifeContinueContinue reading “One-Person Marketing Crews”
Quantity vs. Quality Content
There is a debate between some marketers over whether it’s better to put out a lot of content all the time or to focus on developing high value content. Both take a certain amount of time and energy, and they both produce different results. Every brand needs some quality content – stuff that truly informs,ContinueContinue reading “Quantity vs. Quality Content”
Living, Writing, Loving It
I admit that I go M.I.A. from this site all too often. It’s just that I’m living the life that I want, but have very little time for extra stuff. Extra stuff includes promoting my skills online. I really do want to write more about my experience. Really! So, here’s an update – I started advertisingContinueContinue reading “Living, Writing, Loving It”
Remember Me
I finally did some advertising of my own on Google AdWords. I received an email yesterday confirming that my ad was visible, but thought nothing of it the rest of the day. I honestly didn’t expect such instant results as I am starting off with a very low cost ceiling. My blog had 13 viewsContinueContinue reading “Remember Me”
Amber Heiden's Marketing Services 