content marketing – Page 2 – Amber Heiden's Marketing Services

Marketing: More Give Than Take

Marketing in 2019 means being in your customer’s community and giving value, even if ROI is hard to measure.

Live Stream Usefulness: Brand-Audience Connections in Real Time

Live streaming isn’t just for news stations. Heavyweight brands are already optimizing real time video and advertising, but small businesses and organizations have opportunities on live platforms as well. Don’t know where to start? There are plenty of ideas floating around out there, and below you’ll find a nice list of such live streaming potential.ContinueContinue reading “Live Stream Usefulness: Brand-Audience Connections in Real Time”

Three Reasons to Hire a Social Media Manager

Company size does not matter. If you want consumer engagement, someone needs to be dedicated specifically to the company’s social media activity. The three biggest reasons to hire a social media manager – not the only reasons – are as follows. 1. Strategy is a necessity. A lot of research and strategy goes into aContinueContinue reading “Three Reasons to Hire a Social Media Manager”