What do a Henry Ford reference, Seth Godin, the Spice Girls, and my husband have in common? They connect for an important marketing lesson. We need to use what our customers “really, really want” in our marketing so they see how we can help them reach their goals. “If Henry Ford canvassed people on whetherContinueContinue reading ““Tell me what you want, what you really, really want!””
Tag Archives: content marketing
22 Tools to Help Make Content Marketing Easier
I’ve been collecting lists of tools I want to try. My list of content writing and marketing tools is below. I included a little bit of information after each. Warning: A list like this can be overwhelming. (It certainly intimidates me.) If you find yourself not knowing where to start, look at your marketing plan/strategyContinueContinue reading “22 Tools to Help Make Content Marketing Easier”
Mission Driven
“I never want to hear or speak the words ‘on brand’ again. It’s either ‘on mission’ or not.” – Cleo Wade
Looking for Perfection? Get Used to Being Stagnant
Don’t be perfect. Don’t let that slow you down. Get your message out. Make it simple and clear. Share your story, your insights. Serve your customers.
Test Your Imperfect Marketing
A finished piece is better than 1,000 that you discard because none were perfect. How else do we learn without experimenting? You’re not the judge of those imperfections. Your audience is! Put together some acceptable content and throw it out to your audience. In fact, if you really want to test what “perfect” to yourContinueContinue reading “Test Your Imperfect Marketing”
Simple Content Marketing
I started writing my daily post Friday morning. The coffee had only been dripping for a few minutes when I tapped out six words, unsure yet if I’d keep them or start a new idea. Then came one small calamity after another. A planned out quiet moment to reflect turned into the beginning of aContinueContinue reading “Simple Content Marketing”
Starting Small
Every business owner, entrepreneur, marketer wants to jump to the biggest marketing endeavors. That is unnecessary and likely not feasible. I want to do videos and audio and share motivational posts with awesome images while continuing to write daily. I want to experiment with ads, social media, and lead generation tools. I do not haveContinueContinue reading “Starting Small”
Over-communicate to be heard.
Over-communicate. Today my son had his first day back at school, the beginning of a very different year than any child or parent there has experienced. I came with questions that I kept meaning to ask in the last few weeks but was never able to meet with the teacher to do so. Yes, IContinueContinue reading “Over-communicate to be heard.”
Quantity vs. Quality Content
There is a debate between some marketers over whether it’s better to put out a lot of content all the time or to focus on developing high value content. Both take a certain amount of time and energy, and they both produce different results. Every brand needs some quality content – stuff that truly informs,ContinueContinue reading “Quantity vs. Quality Content”
Give Us Some Value
As marketing continues to evolve in the social media landscape, I’ve noticed businesses are hesitant to share real value. Oh sure, they’ll post pictures of events their people attend, maybe some company activity or they’ll share an article relevant to their industry. And you’re absolutely sure to see whatever they’re selling! My request to businessesContinueContinue reading “Give Us Some Value”
Amber Heiden's Marketing Services 