22 Tools to Help Make Content Marketing Easier

I’ve been collecting lists of tools I want to try. My list of content writing and marketing tools is below. I included a little bit of information after each. Warning: A list like this can be overwhelming. (It certainly intimidates me.) If you find yourself not knowing where to start, look at your marketing plan/strategyContinueContinue reading “22 Tools to Help Make Content Marketing Easier”

Test Your Imperfect Marketing

A finished piece is better than 1,000 that you discard because none were perfect. How else do we learn without experimenting? You’re not the judge of those imperfections. Your audience is! Put together some acceptable content and throw it out to your audience. In fact, if you really want to test what “perfect” to yourContinueContinue reading “Test Your Imperfect Marketing”

One-Person Marketing Crews

Note to Self & Other Marketers with All the Hats Effective marketing takes time to develop, time to implement, and time to test. Personally, I wish I had all the time (and energy) in the world to work on my own marketing strategies and experiments. Between working for my employer, two clients, and home lifeContinueContinue reading “One-Person Marketing Crews”

Quantity vs. Quality Content

There is a debate between some marketers over whether it’s better to put out a lot of content all the time or to focus on developing high value content. Both take a certain amount of time and energy, and they both produce different results. Every brand needs some quality content – stuff that truly informs,ContinueContinue reading “Quantity vs. Quality Content”