Marketing is so intertwined in building and growing a business that I’m almost starting to think they’re the same thing. “No, I don’t own a business. I make gadgets, and, to get the word out about them, I have to have a few streams of communication.” A business is its marketing. Thus, it seems everyContinueContinue reading “A Business Is Its Marketing”
Tag Archives: branding
Mission Driven
“I never want to hear or speak the words ‘on brand’ again. It’s either ‘on mission’ or not.” – Cleo Wade
Brands Are Part of a Community
Have you ever noticed how brands who show personality gain followers (and sometimes haters) when they are active within their customers’ communities? I want to see more of that! Wendy’s, Oreo, and Kwik Trip (to name a few) interact with their fans or other businesses in their market on a regular basis, and their rewardContinueContinue reading “Brands Are Part of a Community”
The Perfect Marketing Plan
“Can’t you just tell me what the best marketing strategy is so I can implement it myself?” No. I can’t. Trust me when I say that I am just as disappointed I don’t know the perfect strategy for everyone. Individuals have unique situations! Marketing isn’t one-size-fits-all and, honestly, it shouldn’t be! How would you standContinueContinue reading “The Perfect Marketing Plan”
Live Stream Usefulness: Brand-Audience Connections in Real Time
Live streaming isn’t just for news stations. Heavyweight brands are already optimizing real time video and advertising, but small businesses and organizations have opportunities on live platforms as well. Don’t know where to start? There are plenty of ideas floating around out there, and below you’ll find a nice list of such live streaming potential.ContinueContinue reading “Live Stream Usefulness: Brand-Audience Connections in Real Time”
Amber Heiden's Marketing Services 