Have you ever noticed how brands who show personality gain followers (and sometimes haters) when they are active within their customers’ communities? I want to see more of that! Wendy’s, Oreo, and Kwik Trip (to name a few) interact with their fans or other businesses in their market on a regular basis, and their rewardContinueContinue reading “Brands Are Part of a Community”
Tag Archives: brand identity
Three Steps Towards a Career
My career search has now lasted three months, plus the few building block months prior to graduation. I may still be unemployed, but I learn more with each portfolio revision or interview scored. Below are a few tips that I’ve gathered from my adviser and some extensive reading on how to land a great career.ContinueContinue reading “Three Steps Towards a Career”