Marketing Services at $45/Hour
Blogs & Articles
Assign me the topic(s) or objective you would like to cover in a blog or article, and I will perform the research and writing. I can find and create images to go with the piece or you can provide the images you want used.
Website Copy
Show your website visitors why they should choose you. I will write copy that catches their eye and accomplishes the goals you want to reach with your site.
Newsletters & Emails
A typical newsletter will highlight 1-5 topics, summarizing industry-related news, and will include a promotion or two. Emails may be informational or promotional.
Lead Magnets & Promotional Materials
The right marketing collateral like lead magnets and similar promotional materials will draw people to your business. I will design materials per your specifications, including images.
Social Media Content
Shoppers are more likely to buy from businesses with active social media accounts. I can produce text + image or video posts. I do not offer social media management.
Marketing Refresh
Marketing Audit & Recommendations
This service includes a review of your current marketing and then we work together to create a marketing strategy based on your goals, capacity, and budget.
Marketing Implementation Support
You may like help to implement your new marketing plan. I can provide training, guidance, and any other support you might need during the process.
Marketing Consultant Retainer
I can be kept on retainer starting at $45 monthly to answer quick questions or provide guidance when you need it.
“Her approach to strategic communications was highly professional. Amber has the skill set, accomplishments, and drive that will help your business or organization exceed its goals.”
– Breianna Hasenzahl-Reeder, former Development Manager of Fair Wisconsin
“Ms. Heiden is pleasant, hardworking, and curious. Her passion for writing and learning serves her well.”
– Bill Omdahl, Department Supervisor of UW DNS
Portfolio
Family Business Selling Handcrafted Home Decor
- Blogs
- Social media
Two Partnering Nonprofit Organizations Providing Advocacy and Education to Financial Institutions
- Weekly newsletter
- Emails promoting courses and products
- Social media
- Successful proposals to partner with and provide services to another organization’s membership in a different region
- Press releases
- Articles
- Website copy, often including image design
- Printed promotional materials about their programs
A Change Advisory Firm in Madison, WI
- Internal newsletter
- Social media
- Support in marketing activities
Law Office in Milwaukee, WI
- Blogs
- Social media
University of Wisconsin Department of Nutritional Sciences, Madison WI
- Synthesis of the department highlighting the necessity of nutritional research; included history, researchers, current programs, and department partnerships
- Articles for newsletter
- Social media
“The synthesis tells the most accurate and complete story of the Department of Nutritional Sciences’ creation and history to date. This synthesis has since been used to inform donors through the University of Wisconsin Foundation, used as a basis to design our new website, and in department meetings to discuss historical relevance of department matters.”
– Scott Anderson, Financial, Communication, and Facility Manager of UW DNS
University of Wisconsin Organ and Tissue Donation, Madison WI
- Videos telling stories from organ donor recipients as well as a parent of an organ donor
- Campus events to provide information on organ donation
- Informational booths
- Wall of Hope, which successfully captured the participation of hundreds of students
- Social media
Fair Wisconsin, Madison WI
- Social media
- Donor relationships
- Fundraiser support
Amber Heiden's Marketing Services 