People buy solutions. More than that, they respect organizations willing to provide actionable guidance or tools regularly, purchase made or not. The content that receives the most engagement for my clients continues to be the pieces that help people. It’s not inspirational quotes (though, in my personal circle, that’s where I get high engagement). It’sContinueContinue reading “Best Marketing Advice: Help People”
Category Archives: Daily Marketing Reflections
A Business Is Its Marketing
Marketing is so intertwined in building and growing a business that I’m almost starting to think they’re the same thing. “No, I don’t own a business. I make gadgets, and, to get the word out about them, I have to have a few streams of communication.” A business is its marketing. Thus, it seems everyContinueContinue reading “A Business Is Its Marketing”
Marketing at a Glance
There’s a lot more to it than this, but I’m trying to simplify marketing for myself so I stop stressing over everything there is to do and learn. One of my main goals right now is to improve my skills in digital marketing as a whole. Starting as a content writer, I have come aContinueContinue reading “Marketing at a Glance”
An Extraordinary Customer Experience Stands Out
I’ve been hearing and reading a lot about the full customer journey – designing the experience one has with their brand, from awareness to post-purchase support. My employer even hosted a couple webinars about it earlier this year, and their focus is not marketing. A phenomenal experience, however, isn’t just about marketing. It should beContinueContinue reading “An Extraordinary Customer Experience Stands Out”
22 Tools to Help Make Content Marketing Easier
I’ve been collecting lists of tools I want to try. My list of content writing and marketing tools is below. I included a little bit of information after each. Warning: A list like this can be overwhelming. (It certainly intimidates me.) If you find yourself not knowing where to start, look at your marketing plan/strategyContinueContinue reading “22 Tools to Help Make Content Marketing Easier”
Mission Driven
“I never want to hear or speak the words ‘on brand’ again. It’s either ‘on mission’ or not.” – Cleo Wade
Looking for Perfection? Get Used to Being Stagnant
Don’t be perfect. Don’t let that slow you down. Get your message out. Make it simple and clear. Share your story, your insights. Serve your customers.
The Leaky Marketing Funnel, Don’t Drop Your Customers
Have you ever looked at the traditional marketing funnel and thought, “there’s so much more to it than that”? I have! Who wants their customers to just drop out the bottom after a sale? Con artists, perhaps, but not real business owners. I think of marketing more like a relationship, to be honest, but forContinueContinue reading “The Leaky Marketing Funnel, Don’t Drop Your Customers”
Brands Are Part of a Community
Have you ever noticed how brands who show personality gain followers (and sometimes haters) when they are active within their customers’ communities? I want to see more of that! Wendy’s, Oreo, and Kwik Trip (to name a few) interact with their fans or other businesses in their market on a regular basis, and their rewardContinueContinue reading “Brands Are Part of a Community”
Test Your Imperfect Marketing
A finished piece is better than 1,000 that you discard because none were perfect. How else do we learn without experimenting? You’re not the judge of those imperfections. Your audience is! Put together some acceptable content and throw it out to your audience. In fact, if you really want to test what “perfect” to yourContinueContinue reading “Test Your Imperfect Marketing”
Amber Heiden's Marketing Services 