“Tell me what you want, what you really, really want!”

What do a Henry Ford reference, Seth Godin, the Spice Girls, and my husband have in common? They connect for an important marketing lesson. We need to use what our customers "really, really want" in our marketing so they see how we can help them reach their goals. "If Henry Ford canvassed people on whetherContinue reading "“Tell me what you want, what you really, really want!”"

To the Established Company Wanting an Updated Marketing Strategy

Marketing a new business is easy compared to changing a well-established marketing routine. In a company that's been around the block a few times, the leader has done some experimenting, tried different strategies, and found some they like. Now it's outdated but deeply integrated with how the business runs. How do you find a newContinue reading "To the Established Company Wanting an Updated Marketing Strategy"

Best Marketing Advice: Help People

People buy solutions. More than that, they respect organizations willing to provide actionable guidance or tools regularly, purchase made or not. The content that receives the most engagement for my clients continues to be the pieces that help people. It's not inspirational quotes (though, in my personal circle, that's where I get high engagement). It'sContinue reading "Best Marketing Advice: Help People"

A Business Is Its Marketing

Marketing is so intertwined in building and growing a business that I'm almost starting to think they're the same thing. "No, I don't own a business. I make gadgets, and, to get the word out about them, I have to have a few streams of communication." A business is its marketing. Thus, it seems everyContinue reading "A Business Is Its Marketing"

Marketing at a Glance

There's a lot more to it than this, but I'm trying to simplify marketing for myself so I stop stressing over everything there is to do and learn. One of my main goals right now is to improve my skills in digital marketing as a whole. Starting as a content writer, I have come aContinue reading "Marketing at a Glance"

An Extraordinary Customer Experience Stands Out

I've been hearing and reading a lot about the full customer journey - designing the experience one has with their brand, from awareness to post-purchase support. My employer even hosted a couple webinars about it earlier this year, and their focus is not marketing. A phenomenal experience, however, isn't just about marketing. It should beContinue reading "An Extraordinary Customer Experience Stands Out"

22 Tools to Help Make Content Marketing Easier

I've been collecting lists of tools I want to try. My list of content writing and marketing tools is below. I included a little bit of information after each. Warning: A list like this can be overwhelming. (It certainly intimidates me.) If you find yourself not knowing where to start, look at your marketing plan/strategyContinue reading "22 Tools to Help Make Content Marketing Easier"

The Leaky Marketing Funnel, Don’t Drop Your Customers

Have you ever looked at the traditional marketing funnel and thought, "there's so much more to it than that"? I have! Who wants their customers to just drop out the bottom after a sale? Con artists, perhaps, but not real business owners. I think of marketing more like a relationship, to be honest, but forContinue reading "The Leaky Marketing Funnel, Don’t Drop Your Customers"