Amber Heiden

Brands Are Part of a Community

Have you ever noticed how brands who show personality gain followers (and sometimes haters) when they are active within their customers’ communities? I want to see more of that! Wendy’s, Oreo, and Kwik Trip (to name a few) interact with their fans or other businesses in their market on a regular basis, and their rewardContinueContinue reading “Brands Are Part of a Community”

Test Your Imperfect Marketing

A finished piece is better than 1,000 that you discard because none were perfect. How else do we learn without experimenting? You’re not the judge of those imperfections. Your audience is! Put together some acceptable content and throw it out to your audience. In fact, if you really want to test what “perfect” to yourContinueContinue reading “Test Your Imperfect Marketing”

Simple Content Marketing

I started writing my daily post Friday morning. The coffee had only been dripping for a few minutes when I tapped out six words, unsure yet if I’d keep them or start a new idea. Then came one small calamity after another. A planned out quiet moment to reflect turned into the beginning of aContinueContinue reading “Simple Content Marketing”

Starting Small

Every business owner, entrepreneur, marketer wants to jump to the biggest marketing endeavors. That is unnecessary and likely not feasible. I want to do videos and audio and share motivational posts with awesome images while continuing to write daily. I want to experiment with ads, social media, and lead generation tools. I do not haveContinueContinue reading “Starting Small”

Over-communicate to be heard.

Over-communicate. Today my son had his first day back at school, the beginning of a very different year than any child or parent there has experienced. I came with questions that I kept meaning to ask in the last few weeks but was never able to meet with the teacher to do so. Yes, IContinueContinue reading “Over-communicate to be heard.”

One More Moment of Peace, Please

Can my Daily Marketing Reflection say to put down your work and enjoy some quiet? I suppose it can, since it’s mine. I’m listening to the first chirps and chatters of creatures that woke up earlier than I did, ready to take on their day. I am also ready to take on the day, butContinueContinue reading “One More Moment of Peace, Please”

Stop Reading. Start Creating.

At some point we need to stop reading and researching, and go create things. I wish there was a creature on my shoulder who taps me on my ear when I’m overthinking things. Do you feel this way? Start creating today. Write something to publish. Develop social media posts. Record a video. Let it startContinueContinue reading “Stop Reading. Start Creating.”

May the Force Be with Your Marketing Team

Our conversation hadn’t slowed a bit, but we had stopped getting our drinks refilled and it was nearly time to head home from our happy hour (nearly three hours) when one of the company owners commented about the success of the team. When I reminded him he never thought we’d have a marketing team, heContinueContinue reading “May the Force Be with Your Marketing Team”

One-Person Marketing Crews

Note to Self & Other Marketers with All the Hats Effective marketing takes time to develop, time to implement, and time to test. Personally, I wish I had all the time (and energy) in the world to work on my own marketing strategies and experiments. Between working for my employer, two clients, and home lifeContinueContinue reading “One-Person Marketing Crews”

Quantity vs. Quality Content

There is a debate between some marketers over whether it’s better to put out a lot of content all the time or to focus on developing high value content. Both take a certain amount of time and energy, and they both produce different results. Every brand needs some quality content – stuff that truly informs,ContinueContinue reading “Quantity vs. Quality Content”