Marketing is so intertwined in building and growing a business that I’m almost starting to think they’re the same thing. “No, I don’t own a business. I make gadgets, and, to get the word out about them, I have to have a few streams of communication.” A business is its marketing. Thus, it seems every business owner must also be, or be partnered with, a marketer.
I can come up with a number of additional examples, but I’ll save us both the energy.
Of course, I do realize there are the operations of a business to consider. But, honestly, if you don’t have a marketing strategy, ways to reach the people willing to buy your products or services, the business will not go anywhere.
Your marketing and brand should be interwoven into every aspect of the business because the way you treat people is part of how you speak to them. (Customer Experience) The way you show up on social media is how you further serve and support your customers. The way you tell potential customers how your product or service will make their lives easier is also done through the marketing.
Congratulations all business owners. You are also in marketing. Welcome to the club.
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