Marketing at a Glance

There’s a lot more to it than this, but I’m trying to simplify marketing for myself so I stop stressing over everything there is to do and learn. One of my main goals right now is to improve my skills in digital marketing as a whole. Starting as a content writer, I have come a long way but still have a lot to learn about planning and then tracking results. Out of the pages and pages of notes from the last few years, here’s how I’d sum up marketing.

1. What do you do that helps others and how do you do it?
2. Who do you help?
3. Define your Mission, Vision, Values.
   a. Ensure all your communication (website, promotional campaigns, social, and internal) reflects these statements. They are your brand.
4. Map out your expected sales cycle.
   a. Are there times in the year you expect to sell more/less?
   b. Will you be offering any incentives throughout the year?
   c. How far in advance do you want to give an extra push for certain products/services/offer?
   d. When will you do your planning and content creation? (And who will do it?)
5. Define your goals.
6. Choose the platforms where you will connect with your audience(s).
   a. Be sure to set up a way to track your performance on these.
   b. Always provide more value than promotion of your products/services.
7. Create your content, write your promotional materials, build your campaigns.
   a. See 3a.
   b. See 6a.
   c. This work is constant.
8. Publish your content and execute your campaigns as planned.
9. Regularly review your performance in relation to your goals and correct your course as needed.
10. Celebrate your progress and refine your strategy.