22 Tools to Help Make Content Marketing Easier

I’ve been collecting lists of tools I want to try. My list of content writing and marketing tools is below. I included a little bit of information after each.

Warning: A list like this can be overwhelming. (It certainly intimidates me.) If you find yourself not knowing where to start, look at your marketing plan/strategy and figure out what the NEXT thing is that you need to start or improve. Select and research up to three tools, then choose one to try for a month.

Content Creation Tools

1. Adobe Creative Suite – This is neither budget- nor user-friendly. However, it’s got everything you need to create content once you know how to use it.
2. Canva – Create eye-popping visuals from templates, very user-friendly
3. Paint.net – free image editing/creation, includes some nifty effects (clunky, but it works for simple stuff)
4. SlideShare – Create effective slideshow, be showcased on LinkedIn and when visitors search for the slideshow’s topic(s)
5. Hootsuite – Manage and schedule social media and collect insights from engagement
6. Buffer – Manage and schedule social media and collect insights from engagement
7. Filmora / Wondershare – simple video editing/creation, not free
8. Social Message Optimizer from Coschedule: Analyzes social media posts to see what will get engagement, https://coschedule.com/social-message-optimizer
9. SendinBlue – Customizable landing pages
10. Google Ads Scripts – automate bidding rules, keyword performance, track ad quality. Note: You need a beginner level understanding of Java scripting.
11. Apps that automatically enter in captions to video along with other effects
    a. Funimate Video Effects Editor
    b. Magisto Video Editor & Maker
    c. Quik – Free Video Editor
12. Streak in Gmail – drip campaign tool
13. Buzzsumo – shows what influencers are sharing in certain topics and what else they talk about… that’s what they care about; put in a term and it shows all the related keywords plus questions related to that term
14. Keywords Everywhere – gives you keyword results
15. Kparser.com – put in a term and it gives you all the related terms around it separated from YouTube, Google, Yahoo News, Duck Duck Go
16. SEMRush – put in a term and it shows all the related keywords plus questions related to that term
17. Storybase – gives you data on people asking questions around keyword terms
18. Pixler – free, easy cropping
19. Remove.bg – getting rid of backgrounds, makes transparent backgrounds
20. Snappa.com – similar to Canva, graphics that are more interesting
21. Recordit.co – takes screen recordings, makes GIFs that you can download
22. Lumens.com – quickly make videos for social media