Test Your Imperfect Marketing

A finished piece is better than 1,000 that you discard because none were perfect. How else do we learn without experimenting? You’re not the judge of those imperfections. Your audience is!

Put together some acceptable content and throw it out to your audience. In fact, if you really want to test what “perfect” to your audience is, take that same piece of content and make 5-10 variations and see what gets the most engagement/conversions/etc.! Do it again and again with different messages.

Once you have feedback in the form of likes, comments, sales, whatever, do more of what worked. Make that piece better, and make more.

Stop editing and overthinking. Start putting things out there. (That’s what I’m doing with these daily reflections.)

Published by Amber Heiden

I help small businesses and organizations with their blogs, newsletters, email marketing, and social media. I have degrees in Marketing and Journalism-Strategic Communications. School of Life keeps me in an endless learning cycle, though, and I can't soak up enough! If you want to see what I've done, please check out the Portfolio tab in this blog, or you can connect with me on LinkedIn at www.linkedin.com/in/amberheiden. One cannot be their ambitions alone, and I am not. I am also a committed spouse and mother, chicken owner, a dreamer, a list fanatic, and a goal setter. Thanks for reading, and check back often!

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